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Diagnosing operational problems
Finding where time, money and information actually leak in a business — which is rarely where the owner first thinks.
Why we exist
Indian MSMEs are badly served by the software industry
The businesses that make up most of India's economy get two kinds of offers. Either an enterprise system priced and designed for a large corporate, with an implementation that takes a year and requires a dedicated team. Or a cheap product built for a generic small business, which fits nobody's actual process and gets abandoned after a few months.
Neither works, and the owners know it. Most MSME owners we meet have already bought something that did not stick, and are understandably sceptical by the time they talk to us.
What is usually missing is not software. It is someone who will sit down, understand how the business really runs — including the workarounds and the things that are done a certain way for good historical reasons — and then decide what technology is appropriate. Sometimes that is an ERP. Often it is one focused system and a process change.
That is the role we took. We work like a business coach who can also build: we diagnose first, prescribe honestly, and build only what earns its place.
How we work
The principles we do not bend on
- The audit comes before the proposal. We do not quote for something we have not understood.
- We will tell you not to build. If a process change or an off-the-shelf product solves it, we say so, even when it costs us the project.
- You own what we build. Source code, data, deployment — on your infrastructure, in writing.
- Fixed scope, fixed price, per phase. No open-ended billing and no scope surprises at the end.
- Working software every two weeks. Not status reports. You see progress you can click on.
- We plan for adoption from day one. A system your staff do not use is a total loss, and that is a design problem, not a training problem.
- We stay after go-live. The real questions appear in week three, not on launch day.
The difference
How this differs from hiring a software company
A typical software vendor
Starts from their product
They have something built. The conversation is about how your business can fit into it.
Quotes from a requirement list
You write what you want, they price it. Nobody checks whether what you asked for is what you need.
Disappears after delivery
The project ends at go-live, which is exactly when the real problems start surfacing.
Sells more
Every conversation tends towards additional modules, more users, a bigger scope.
How we work
Starts from your business
We map how work actually moves before deciding what, if anything, to build.
Diagnoses before prescribing
The audit often changes what gets built — usually to something smaller and more focused.
Stays through adoption
We measure success by whether your team is still using it in month six.
Recommends less where less works
We have talked clients out of projects. It is why they call us again.
What we are good at
Where we add the most value
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Building around real processes
Modelling job work, scheme structures, credit rules and the exceptions that ready-made products cannot handle.
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Applying AI where it pays
Knowing which tasks AI genuinely improves and which are better served by a simple rule — and being honest about the difference.
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Getting systems adopted
Designing for the storekeeper, the supervisor and the salesman rather than for a demo. Adoption is the whole game.
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Connecting what already exists
Often the highest-return project is not new software but making your current systems talk to each other.
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Building capability in your team
Training your people so the knowledge stays with you rather than with us.
FAQ
About working with us
Where are you based and do you work outside your city?
We are based in Agra, Uttar Pradesh, and we work with MSMEs across India. The audit and most of the build run remotely, and we visit on site where the process genuinely needs to be seen — factory floors, warehouses and multi-outlet retail almost always do.
What size of business do you work with?
Our sweet spot is businesses with roughly fifteen to three hundred people, where the process has outgrown spreadsheets but a large enterprise implementation would be wasteful.
Below that we often recommend off-the-shelf tools and a bit of setup help rather than a build, and we will tell you that honestly.
Is the free audit really free?
Yes, and you keep the written output whether or not you work with us. We do it because it is the only way to know whether we can genuinely help, and because a proposal written without it would be guesswork.
What if we already have software that is not working?
That is a common starting point. Sometimes the fix is configuration or a process change rather than replacement, and that is a much smaller project. We will look at what you have before suggesting anything new.
Do you take equity or revenue share instead of fees?
No. We work on a straightforward fixed-fee basis per phase, so there is no ambiguity about incentives and you can stop whenever you have got what you needed.
Start with a conversation, not a proposal
An hour of our time, free. You will get an honest view of what is holding the business back — and what it would take to fix.